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United States Motorcycles Market lost moderately last year. During the 2022, the market was moderately declining ending the year with 556K (-2.9%). Honda overtakes Harley-Davidson for leadership.
U.S.A. Motorcycles Market 2022 Outlook
During the entire pre-covid decade, the two wheeler market was steady declining in the U.S.A., with sales down from 566K in 2014 to 468 in 2019.
Basically for a combination of effects. In one side the stable demand for street motorcycles, with the former market leader, Harley-Davidson losing sales and market share in favor of other premium brands (BMW, Triumph, KTM overall) and in the other side the slow demand for scooter – still marginal – and for off-road vehicles.
In 2020, the arrival of covid 19 generated a sudden demand for individual mobility, booming demand initially for off-road and powersports (not included in the data reported in this post) and then for all types, including scooters and street motorcycles.
Sales increased both in 2020 and 2021 reaching the highest level out of 15 years with 573K (2021).
During the 2022, the market was moderately declining ending the year with 556K (-2.9%).
Although the available incentives are among the highest worldwide, the electric 2-Wheeler market is still marginal and not growing, due to traditional consumers low interest in the scooter market and the inadequate offers in the motorcycles segment.
In the competitive arena, the market leader is Honda although sales slipped 3.2% last year. However, the performance was better than the former leader, Harley-Davidson which lost in double-digit (-12.9%).
Impressive the Kawasaki performance, thanks to the boom of the KL650, and now the Japanese manufacturer ranks in third place with 2022 sales up 13.9%.
Among last year winners, there were BMW (+9.6%), Suzuki (+17.1%), Husqvarna (+16.8%) and – above all – Royal Enfield (+7.7%).
Looking at losers, Yamaha (-11.7%), KTM (-9.0%) Indian (-22.7%), Ducati (-6.3%).
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