Two Slowest-Selling New Cars Right Now Come From Same Automaker

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2019 Mitsubishi Outlander PHEV: Pros And Cons

31/31 SLIDES

a car parked next to a body of water: 2019 Mitsubishi Eclipse Cross SE: Review

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2019 Mitsubishi Eclipse Cross SE: Review

Just goes to show how the brand currently struggles.

The fastest-selling new car in the United States right now, the Chevrolet Trailblazer, only needs 19 days before it leaves dealer lots. The slowest-selling vehicle, on the other hand, needs 10 times of that before someone closes a deal for it. That’s according to a study by iSeeCars.

According to the website, which processed the data from over 9 million new and used cars sold from November 2019 through June 2020, the Mitsubishi Outlander was the slowest-selling new car in the U.S. during the period.

Of note, the Outlander needed 197.7 days on the average in order to sell, according to the iSeeCars study. Unfortunately, the second rank goes to another Mitsubishi, the Eclipse Cross. The botched nameplate sold faster, only needing 187.7 days to get sold. In comparison, the average time for all new vehicles is at 96.9 days – half of the time needed to move these two Mitsubishis.

Thinking about it, this isn’t a surprise at all. Mitsubishi has been struggling in the U.S., showing a 76 percent decrease in sales in Q2 2020 when compared to the same period in 2019. Both crossovers are also getting substantial updates soon, which should affect the interest of buyers in the car.

The Diamond Brand Staying Afloat:

Needless to say, the Diamond brand has been having problems lately, not only in the U.S. but in the other parts of the world, particularly in Europe. The automaker wants to jump-start its presence with a revamped lineup, just like its alliance partner, Nissan. Mitsubishi is about to give its U.S. lineup a makeover, while the production and selling of new cars in Europe will halt as the business focuses in Southeast Asia.

We have yet to see if this strategy pays off for these Japanese automakers, considering the heavy effects of the current pandemic.

Gallery: Winning the electric car race is just the beginning of Elon Musk’s plan for Tesla (Business Insider)

Elon Musk standing on a stage in front of a crowd: The electric car race has been on since 2010, but it's now essentially over, and Tesla has won: CEO Elon Musk's automaker dominates the EV marketBut that market remains tiny, at just about 2% of global sales.Musk knows that for Tesla's grand vision to succeed, that share has to grow exponentially.Winning the EV race means that for Tesla, the real work of eliminating the internal-combustion engine has just begun.Visit Business Insider's homepage for more stories.The idea that automakers are racing to commercialize electric cars — and that one or some of them will come out on top — has always been flawed. For starters, the auto industry is huge: More than a billion passenger vehicles are roaming the planet, with another 80 million or so joining them every year. No single victor could satisfy that level of demand.This was obvious even in the early days of the auto industry, when scores of carmakers, engine-makers, and coachbuilders were competing to put Americans and Europeans behind the wheel. Yes, there were obvious winners and losers: Henry Ford captured a huge amount of market share early on with his Model T, then General Motors grew itself into a competitor and took the lead. But more than a century on, both are carrying on, more or less fine. That's not how races work. In the 20th century, plenty of other famous names got in on the action. Vanished marques, such as Studebaker and Nash. Mid-century upstarts like Chrysler. The Europeans were always a factor: Mercedes, BMW, Fiat, Ferrari, Rolls-Royce, Aston Martin, Rover, Vauxhall, Renault, Citroën. Mighty Volkswagen. After World War II, a surge of Japanese nameplates rolled in: Toyota, Honda, Mitsubishi, Nissan, Mazda, Subaru.The point is that on a planet populated by billions of people, a significant percentage of whom aspire to personal mobility, you need a lot of automakers to satisfy demand and to share the risks of trying to meet it. That was the internal-combustion era, however. Which still makes up roughly 98% of the global market. Meanwhile, on the electrified front — 2% of worldwide sales — there's already a clear winner: Tesla.A single statistic tells the story. Nissan's Leaf, an EV that arrived in 2010 before Tesla's Model S followed in 2012, had sold just over 400,000 units, all time. Tesla is now closing in on a million, for the five vehicles it has marketed since its founding (the original Roadster, Model S, Model X, Model 3, and Model Y).Tesla has a near-monopoly of a tiny market, then. The race, such as it is, has ended, and Tesla can declare victory. But here's the thing: CEO Elon Musk knows the race is the wrong narrative, the one that doesn't matter. Here's why:Read the original article on Business Insider

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Tags: Automaker, Cars, SlowestSelling

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