Spanish Motorcycles Market – 2023

Spanish Motorcycles Market is moderately growing in 2023. While January showed a +10.6% growth, February reported a fall of by -9.2% with YTD figures at 26.879 (+2.2%).

Spanish Motorcycles Industry Trend and Perspectives

Spain continues to be the fifth largest “motorcycle” market in Europe. After the recovery shown in the previous year, the 2023 should be a year of continued growth.

We estimate that the market will grow by +2.6% over the entire year.

Data for the first two months of the year partially confirms expectations: while January showed a +10.6% growth, February reported a fall of by -9.2% with YTD figures at 26.879 (+2.2%)

The electric segments are constantly growing, with L1 category up +26.6% and L3 up +17%.

Looking at top manufacturer’s performance, Honda is still on top with a +28% recovery in January and a -4% loss in February.

Runner-up is Yamaha with a +20% increase in January followed by a -10% slowdown in February.  Kymco grew over both months, registering a +44% growth in January as well as a +33% increase in February.

Spanish Motorcycles Industry 2022

Thanks to a steady growth, the Spanish 2-Wheeler market recovered in 2022 the pre-covid sales level, and is back near the 200k annual sales touched for the last time in the 2012.

The year was not easy for the industry, hit by short supply for vehicles arriving from China and Japan and with local manufacturers struggling for supply chain disruption. Although sustained by incentives the electric segment suffered for lackness of valid offer in private customers segment.

Thus, while 2022 sales at 193.572 were up a shy 3.8%, potentially the market was higher leaving positive expectations for this year. The electric segments increased, with L1 category up 20.8% and L3 up 53.2%.

Looking at the competitive arena, the market leader Honda kept the position with 38.183 sales (+5.2%) gaining over the immediate competitors, with Yamaha down 14.4% with 22.548 sales and Piaggio down 12.6% with 14.327 sales.

Taiwanese are growing up, with Kymco in 4th place with 12.978 sales (+6.8%) and SYM in 5th with 12.335 (+22.3%).

In sixth place BMW with 12.309 sales (+2.4%), while in 7th Peugeot sold 5.803 (+7.0%), enough to stay ahead of KTM (5.660, -4.8%) and Kawasaki (5.384, -23.5%).

In the Electric category, the new market leader is VMoto Soco, booming 135% and overtaking the Spanish Silence (-2.3% but penalized by sharing product with Seat) and Niu (-36.1% due to short supply).

The Italian Askoll is fast growing, advancing in 4th place with a roaring +309%.